Balderson Junod, Amy

Founder of Legacy®, she serves as the principal interviewer

The depth of Amy Balderson’s commitment and strength of her vision came from a personal loss. The seed idea for Legacy® began when Amy was a broadcast journalist in Florida. One of the closest and most important people in Amy’s life was her grandmother.

Amy and her grandmother shared a special relationship. When her grandmother passed away following a long fight against cancer, Amy made a promise to create a central Memory Bank for people to remember and celebrate their loved ones’ contributions to shaping our world using audiovisual technology.

Amy Balderson founded Legacy® with a vision for enabling everyone to leave their own account of their personal experience and values in a central, worldwide repository accessible to all. With the support of many who have shaped our world, the vision is becoming a reality.

Principal interviewer for Legacy®, Amy is inspired after each interview to continue helping people to articulate their life experience into audiovisual content that will enable others to appreciate the strategic framework that enabled these personalities to influence the world around them. This powerful content also helps viewers understand context in today’s world as well as their own connection with the past.

Some Background on Amy Balderson

With experience in Europe, Asia and the US, she has a background in broadcast journalism, public affairs and strategic corporate communications consulting.

Before founding Legacy®, she worked in issues and crisis management, management consulting and public relations. Her clients have included: ABB, Dow Chemical, Novartis, Lego, P&G, Serono, Shell, Tetra Pak and Verizon.

For three years, Amy worked in Japan, two years for the International Communications Program at American International Group (AIG) in Tokyo. In Florida she worked as a television interviewer, director and producer, and contributed to the winning strategy for the county franchise. She also worked as a political consultant in Florida and as a PR manager for the Daytona Beach area’s largest commercial and residential real estate developer. She has a Bachelor of Science degree from the University of Florida’s College of Journalism and Communications, is certified by the British Psychological Society (BPS) in psychometric testing and has an MBA.

For her work in voter registration of non-military Americans living abroad, the US Department of Defense recognized her with an Outstanding Service award. She was elected Vice President of the Student Body at the University of Florida and tapped into the State’s most prestigious leadership honorary, Florida Blue Key, and was voted into the University of Florida’s Hall of Fame.

She serves as on the World YWCA Global Campaign Committee for Switzerland. For a major US political party, she is a former country Chairman and current Advisory Board member.

A native of Wisconsin, Amy has two sons and lives in Geneva.

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