Balderson Junod, Amy

Founder of Legacy®, she serves as the principal interviewer

Amy Balderson

The depth of Amy Balderson’s commitment and strength of her vision came from a personal loss. The seed idea for Legacy® began when Amy was a broadcast journalist in Florida. One of the closest and most important people in Amy’s life was her grandmother.

Amy and her grandmother shared a special relationship. When her grandmother passed away following a long fight against cancer, Amy made a promise to create a central Memory Bank for people to remember and celebrate their loved ones’ contributions to shaping our world using audiovisual technology.

Amy Balderson founded Legacy® with a vision for enabling everyone to leave their own account of their personal experience and values in a central, worldwide repository accessible to all. With the support of many who have shaped our world, the vision is becoming a reality.

Principal interviewer for Legacy®, Amy is inspired after each interview to continue helping people to articulate their life experience into audiovisual content that will enable others to appreciate the strategic framework that enabled these personalities to influence the world around them. This powerful content also helps viewers understand context in today’s world as well as their own connection with the past.

Some Background on Amy Balderson

With experience in Europe, Asia and the US, she has a background in broadcast journalism, public affairs and strategic corporate communications consulting.